When I first met Scott Roslyn, I thought I was just talking to the CEO of a brand consultancy. What I came to learn is that his work—first with We Are Bill and later with Alignment & Company—reveals something deeper. Building brands is human work. It’s emotional, reflective, and complex. It mirrors what happens to leaders during times of change.
In our conversation on Human Capital Gains, Scott and I talked about how identity, business, and leadership intersect. We explored the emotional side of reinvention, why perception often lags behind reality, and how executives face their biggest transformations internally, not just in the market. The lessons I took away weren’t just about brand. They were about growth—personal and professional.
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